Taylor Swift rules the box office. This is bad for Hollywood.

It was successful in raising 130 million dollars, and it taught us a few things about production, distribution, and marketing.

Last but not least, although the documentary concert documenting Taylor Swift’s “The Eras Tour” has not been able to raise as much money as was anticipated, it is still able to boast of breaking certain records and keeping the crowds of fans in suspense throughout the weekend. Over the past few days, there has been a lot of discussion around the phenomenon of Swifties taking over movie theaters all over the United States, transforming them into wild dance floors with scores of people chanting the artist’s hits.

This is the Taylor Bomb. Over the course of its first weekend, “The Eras Tour” grossed between 126 and 130 million dollars all over the world, with approximately 95 million dollars coming from the United States alone. Although the premiere was expected to exceed one hundred million, the result is not bad at all: it is the best premiere in history in the month of October in its country, surpassed only (narrowly) by the 96.2 million of ‘ Joker ‘ , and it is already the concert film with the best opening weekend, leaving behind none other than Michael Jackson’s ‘This Is It’ (72 million in 2009).

The records will be broken if we do not discuss movies. The fact of the matter is that Taylor Swift is making history, and if we limit ourselves to the specific category of stage performances that are captured on film. On a global scale, it is considered to be the best weekend for a premiere of this kind anywhere in the world, and it is considered to be the absolute number one in this category throughout the entirety of history in the United Kingdom. This is due to the fact that the musical tradition of the British Isles is rather significant. the background of the present format. It has been stressed by the Chief Executive Officer of IMAX, who stated that “the impressive figures we are seeing are typically reserved for Hollywood productions.”

The box office is being saved. It is not an easy accomplishment, considering that a decrease in box office receipts was anticipated for the month of October following the summer blockbuster season and the Barbenheimer flop. “This October would have been terrible if it weren’t for Taylor Swift; she’s a huge bright spot,” analyst Jeff Bock said in an interview with Variety for the publication. It is important to keep in mind that two box office smashes, such as “Kraven the Hunter” and “Dune Part II,” were anticipated to be released in October of this year, but they have delayed their release until 2024.

Beyoncé wears a watch. Beyoncé, another prominent artist, made the announcement after witnessing the surge in bookings that Swift’s film produced. She stated that she would also release in theaters (very soon: December 1) a documentary concert that would be a concert of her recently finished “Renaissance Tour.” There is a possibility that we are going to see the comeback of a genre that had been absent from theaters for a considerable amount of time (the most recent extremely successful film was Justin Bieber’s “Never Say Never” in 2011), but that is now able to take use of the advantages that formats such as the IMAX offer in terms of both image and sound.

Take heed, Hollywood audience. Because of this achievement, Hollywood has learned some valuable lessons that could be of assistance in reviving the box office in the months to come. The first and most obvious point is that there exist alternatives to the conventional methods of manufacturing and distribution, and that these alternatives are effective. Swift has accomplished this by eliminating intermediaries and working directly with the AMC theater chain. And this includes, of course, increasing the price of tickets ($19.89, which is a reference to one of Swift’s most famous albums), because it is understood that a global increase in ticket prices could not be warmly welcomed, but it is also understandable. in movies about events like as this one.

A lot of people are nuts. There is, of course, marketing as one of the alternate techniques that are successful. Swift has experimented with a number of different approaches, one of which is encouraging spectators to record the experience on their mobile devices and then share it with others. This has resulted in the creation of videos that are both overwhelming and ultimately happy, showing large groups of Swifties giving it their all on the playground. seats. That does not mean that Universal is encouraging us to pull out our mobile phones for the next picture that Nolan is working on, but it is understandable: no one has advertised a film for as long as ‘The Blair Witch Project’ did… and now it is the standard tactic among the major studios. Additionally, let us not forget that the audiences that attended the screenings of “Barbie” were dressed in pink the entire time.

Please take note, sailors. In order for ‘The Eras Tour’ to be successful, it is not simply aimed at huge Hollywood audiences. A lot of things need to be learned by the music industry as well. Artists such as Taylor Swift and Beyoncé are no longer simply (at best) composers and performers who give concerts; rather, they need to adopt a somewhat more multidisciplinary attitude… and receive the support from their labels (something that is extremely simple in Swift’s case: she self-publishes everything). The record appears in multiple incarnations, including as a multimedia spectacular, as a film, and as a new beginning. Despite the fact that these moves are not accessible to everyone, the giants ought to be more than ready to activate their abilities.

The 15th of October, Los Angeles (Reuters) – Over the course of the weekend, pop artist Taylor Swift dominated the box office with her concert film, which turned gloomy theaters into dance floors and brought in an estimated sum of more than 126 million dollars all over the world.
At the screenings of “Taylor Swift: The Eras Tour,” moviegoers wore concert T-shirts and sequins to show their support for the artist. Fans came up to sing along and sway to the beat of songs like “Shake It Off” and “Anti-Hero” as well as other successes from Taylor Swift’s 17-year career. Most of the performances were live.

The turnout was a welcome shock to theaters, which were facing a weak autumn slate as a result of a strike by Hollywood actors, which caused studios to delay titles such as “Dune: Part Two.”
According to the distributor AMC Theatres (AMC.N), opens a new tab, it was anticipated that ticket sales for “The Eras Tour” in the United States and Canada would reach between $95 million and $97 million by the deadline of Sunday.
That would be more than the $73 million that Justin Bieber’s concert film “Never Say Never,” which was released in 2011 and holds the record for the most money gathered by a concert film, garnered over the course of its full run.

“This is a superstar debut,” said Jeff Bock, senior box office analyst at Exhibitor Relations Co., referring to Swift’s film. ” “It was a party in a movie theater.”
According to estimates provided by AMC, “The Eras Tour” contributed as much as $33 million in overseas markets, bringing the total amount of revenue generated worldwide to between $126 million and $130 million.
In the month of November, the concert is scheduled to be performed in theaters across a greater number of nations, including Brazil, South Korea, and Malaysia.

According to the data provided by Comscore, domestic ticket sales for the entirety of 2023 have been running 26% ahead of the previous year to this point, but they are approximately 17% below the total for 2019 before the pandemic. When compared to the same point in 2019, studios have had 16 fewer films released in theaters this year than they did in 2019.
Fans of Taylor Swift were overjoyed to see the Eras Tour being screened on a large screen. As a result of Ticketmaster experiencing problems and resale prices for seats skyrocketing into the hundreds of dollars, many people were unable to attend the concert but still had the opportunity to witness the artist in person.

I think it is really amazing that people who aren’t fortunate enough to get there get the opportunity to see it in a setting like this,” moviegoer Stephanie Gaudette said at a showing at the TCL Chinese Theatre in Hollywood. “Given how difficult it is to acquire a ticket to a concert, I think it is really fantastic that people get the opportunity to see it in a venue like this.”
The film “The Eras Tour,” which was captured at events held at SoFi Stadium outside of Los Angeles, was awarded a remarkable A+ grade in audience polling conducted by CinemaScore. Additionally, the film garnered a perfect score from film critics on the website Rotten Tomatoes.

Another release that will assist theaters in filling gaps caused by the continuing strike by Hollywood actors is the Renaissance Tour, which will be brought to theaters by pop artist Beyonce in December. Swift will also continue to bring her tour to theaters. The failure of labor discussions this past week put an end to any hopes of a speedy resolution to the work stoppage that had been going on.
A poll of 6,000 moviegoers was conducted by the National Association of Theatre Owners, and the results showed that 72 percent of respondents want to watch more concerts films in theaters.

Taylor Swift rules the box office. This is bad for Hollywood.

By knl9j

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