A decade after its box office failure

Neither Johnny Depp nor the ‘Pirates of the Caribbean’ director could save this expensive western.

The adaptation of a beloved western character combined comedy, action, and spectacle, creating a film that had all the makings of a hit but bombed at the box office. The Lone Ranger, available on Disney+, cost 250 million euros and 150 million for marketing. A staggering amount that made the film the most expensive western ever and cost Disney 160–190 million dollars.

As Johnny Depp and Gore Verbinski reunited, the move seemed safe. The two collaborated on Pirates of the Caribbean and Rango, a fantastic animated film. Verbinski, known for overspending, reportedly drove up film costs. Disney had to let Verbinski stay and the bills keep coming because Depp said he wouldn’t make the film without him.

Idealistic lawyer John Reid returns to Texas in 1869 in the film. Tonto, a Comanche warrior, saves him after an attack on his group. They form an unlikely alliance to avenge John’s brother’s death, with the gunslinger becoming the Lone Ranger and hiding his identity.

The Lone Ranger’s box office failure was unfortunate because the negative reviews, which criticized Armie Hammer’s lack of charisma as the lead or his lack of chemistry with Depp, ignored his impressive action set-pieces and odd sense of humor. Verbinski would have more failures, including the extraordinary A Cure for Wellness, but this remains one of his most notable media failures.

A box-office bomb (or flop) is a film that fails to break even at the box office, costing the distributor, studio, or production company money. The film industry’s costs and profit margins are kept secret, so loss estimates are often off. In the absence of a clear order, the losses are presented as ranges and ordered alphabetically. Because the films on the list were released over a long period of time, currency inflation is a factor, so losses are adjusted for inflation using the US Consumer Price Index to compare at equivalent purchasing power.

Some films on this list grossed more than their budgets but were flops. Hollywood accounting practices that manipulate profits or keep costs secret to circumvent profit-sharing agreements can cause this [1], but films can also lose money legitimately when theatrical gross exceeds budget. Because distributors do not collect the full gross, a film’s distribution and marketing costs can exceed its production budget. In 2010, Cinemark Theatres’ tax filings show that the distributor received 54.5 percent of ticket revenues and the exhibitor retained the rest. Hollywood studios usually take half the US gross and less abroad. For a film with an average budget, promotion and advertising costs are usually half of the production budget, and for smaller films, they can be higher.[2] Streaming, home media sales and rentals, television broadcast rights, and licensing fees can help a film that loses money at the box office break even.[3]

Some films with high production budgets and box-office bombs have broken even or made a profit. Cleopatra nearly bankrupted 20th Century Fox with US$44 million production and marketing costs and delays.[4]Despite being one of the top ten 1960s films, it failed to recoup its investment during its theatrical release.After Fox sold television broadcast rights to ABC for $5 million in 1966, it broke even.

While grossing $264 million worldwide, Waterworld (1995) was considered a disaster due to its $300 million costs. Other revenue streams helped it break even.[8][9] Such films are still considered high-risk for future productions.The 1960s decline in big-budget epic films is attributed to Cleopatra.[10]

After the COVID-19 pandemic began in March 2020, movie theaters closed, and distributors moved several films to HBO Max, Disney+, and Peacock with low box-office returns. These films may have had successful runs on these services, but viewership and revenue are rarely reported or included in the box office. Thus, several 2020–2022 films are on this list despite potentially being profitable for their studios through streaming.

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